Privacy Policy

This Privacy Policy applies to PRETHIM and the services operated by PRETHIM, including REDEN, its adaptive decision infrastructure.

It describes what information may be collected, why it is processed, how it is protected, and the choices available to individuals whose information we process.

Where PRETHIM processes information on behalf of a merchant or other customer, that customer may determine the purposes and means of certain processing. In those circumstances, the customer may have additional responsibilities toward the individuals whose information it provides to the service.

We may use information to:

• provide and operate PRETHIM and REDEN;
• authenticate users and integrations;
• evaluate signals and generate configured decisions;
• maintain tenant and connection boundaries;
• monitor system performance and reliability;
• detect, investigate, and prevent abuse or security incidents;
• provide support and communicate about the services;
• maintain operational and audit records;
• comply with applicable legal obligations; and
• improve the reliability and functionality of our services.

We do not sell personal information to third parties.

REDEN is designed to evaluate application and storefront signals in context and determine configured actions.

Depending on the integration, information may move through stages such as signal collection, contextual evaluation, decision selection, action execution, and outcome recording.

Customers are responsible for configuring their integrations appropriately and for ensuring that their use of REDEN is consistent with applicable privacy and data-protection requirements.

We may share information with service providers that help us operate PRETHIM, such as infrastructure, hosting, authentication, communications, monitoring, analytics, and security providers.

Such providers receive information only as reasonably necessary to perform services for us or as otherwise permitted by applicable law.

We may also disclose information where required to comply with applicable law, legal process, regulatory requirements, or to protect the rights, safety, security, and integrity of PRETHIM, our customers, users, or the public.

We use technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.

These measures may include access controls, authentication, tenant-specific authorization, encrypted communications, monitoring, logging, rate limiting, and operational controls appropriate to the services we provide.

No internet-based service can guarantee absolute security. We therefore continuously assess and improve our security practices as the platform evolves.

Additional information is available on our Security page.

We retain information only for as long as reasonably necessary for the purposes described in this policy, including providing the services, maintaining security, resolving disputes, enforcing agreements, and satisfying legal or regulatory obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When information is no longer required, it may be deleted, anonymized, or otherwise disposed of in accordance with our operational and legal requirements.

Depending on applicable law and the circumstances of the processing, individuals may have rights relating to their personal information, including rights to:

• receive information about how their data is processed;
• request access to personal information;
• request correction of inaccurate information;
• request deletion where applicable;
• object to or restrict certain processing;
• request portability where applicable; and
• withdraw consent where processing relies on consent.

Where PRETHIM processes information on behalf of a customer, requests may need to be directed to that customer first. PRETHIM will assist the customer where appropriate and permitted by applicable law.

PRETHIM may use cookies and similar technologies where necessary to operate websites and applications, maintain sessions, remember preferences, understand usage, and protect against abuse.

The specific technologies used may vary between PRETHIM products and services.

See our Cookie Policy for more information.

PRETHIM and its service providers may process information in countries other than the country in which an individual is located.

Where cross-border processing occurs, we seek to apply appropriate safeguards and comply with applicable data-protection requirements.

PRETHIM is intended for businesses, developers, and organizations. Our services are not directed toward children and we do not knowingly seek to collect personal information directly from children through our services.

If you believe that a child's information has been provided to us improperly, please contact us so that the matter can be reviewed.

We may update this Privacy Policy as our services, practices, or legal obligations change.

When we make material changes, we will update the effective date and may provide additional notice where appropriate.

If you have a privacy question or want to exercise an applicable data-protection right, contact PRETHIM through the official support or privacy contact associated with your account or service.

Requests may require sufficient information to verify the requester's identity and protect against unauthorized disclosure.